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Paid Search (PPC)

Yahoo! currently testing Bing results

July 23, 2010 in Online Marketing, Paid Search (PPC), Search Engine Optimization (SEO) by dankennedy

As reported across the various SEO blogs, Yahoo! is currently Bing Organic and Paid results in their SERPS. It looks like about 25% of the queries done on Yahoo are being feed with Bing organic results. Yahoo! is also pulling some adcenter paid search ads at this time.

I tested a few popular client queries on both engines and was unable to get an exact match between them. Some of the screen shots out there show the identical results. So, the big question. What does it matter? Well if you are doing about the same from an organic standpoint, it will not effect you much. But now is a good time to insure you have a good standing with Bing.

Now would be a good time to install the new Bing Webmaster tools if you haven’t already. Be sure your site is being properly indexed by Bing and take a look at where you rank for your popular terms. It’s estimated that Bing will represent 30% of the total search market share when the ‘search alliance’ between Microsoft and Yahoo! is completed.

We’ve had very good look optimizing for Bing, so for us, this is a great development and can’t happen soon enough!

Google Releases Enhanced Local Business Listings

July 14, 2010 in Paid Search (PPC), Search Engine Optimization (SEO) by dankennedy

For those of you that do SEM for local businesses… Google has rolled out in the local business center new enhance listings. For $25 per month you can enhance your listing with things like a link to your coupon, video or some other special promotion.

Adding this will not effect your ranking, but should help your CTR. For most businesses $25 a month is affordable and will be worth the investment.

Checkout this example from a local results search query on listing E: ‘Massage Boulder’
Google Local Enhanced Listing Screen Shot

This is easy to setup and any business receiving more than 50 views of the local listing should consider doing this to help your listing stand out.

Google Search Funnels

June 16, 2010 in Paid Search (PPC) by dankennedy

Google launched it’s new search funnels feature a couple months back, check it out!

Google Beta Testing New Product Listing Ads

April 06, 2010 in Paid Search (PPC) by dankennedy

Google announced they are beta testing a new type of product listings ads.

For a while adwords has been allowing you to connect your Paid Search and Google Merchant accounts, augmenting your ads with relevant products.  Product listing ads takes this one step further by replacing your current ad with a specific product, showing an image, name and price.

Google plans to role this out on a CPA model. Instead of paying for each click, advertisers pay a fee for each sale. Currently product listing ads are in beta, and it looks like only available to large retailers like Target, Walmart and QVC.

This could be a great way for Google and advertisers to come out ahead if it gets more people buying. I think there is more value here in long-tail phrases that are very specific to one product. Ususally you want more general keyword phrases to land on a category page where you can show off your selection.

More information one product listing ads:
http://www.google.com/ads/innovations/productlistingads.html