For those of you that do SEM for local businesses… Google has rolled out in the local business center new enhance listings. For $25 per month you can enhance your listing with things like a link to your coupon, video or some other special promotion.

Adding this will not effect your ranking, but should help your CTR. For most businesses $25 a month is affordable and will be worth the investment.

Checkout this example from a local results search query on listing E: ‘Massage Boulder’

This is easy to setup and any business receiving more than 50 views of the local listing should consider doing this to help your listing stand out.