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Google Releases Enhanced Local Business Listings

July 14, 2010 in Paid Search (PPC), Search Engine Optimization (SEO) by dankennedy

For those of you that do SEM for local businesses… Google has rolled out in the local business center new enhance listings. For $25 per month you can enhance your listing with things like a link to your coupon, video or some other special promotion.

Adding this will not effect your ranking, but should help your CTR. For most businesses $25 a month is affordable and will be worth the investment.

Checkout this example from a local results search query on listing E: ‘Massage Boulder’
Google Local Enhanced Listing Screen Shot

This is easy to setup and any business receiving more than 50 views of the local listing should consider doing this to help your listing stand out.

 

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