Keyword Strategizer – New Wordtracker Tool Review

June 23, 2010 in Search Engine Optimization (SEO) by dankennedy

I signed up for the new keyword strategizer tool being offered by Wordtracker and gave it a test run. The program is easy to connect to your Google Analytics account and it pulls all of your profiles simply enough. The idea behind the tool is that it combines like-keywords into groups or keyword ‘niches’ allowing you to understand broad keyword phrases that through the long-tail have the most traffic potential.

After running this on three of the sites that I manage, I have to say, its very promising technology, but it didn’t provide any new or useful information. Maybe because these are sites I’m very familiar with the keyword niches already…. I think the tool could be great for taking an initial look at a new website, but not a lot of use if you have good PPC data already. Another con of the tool is that it only looks at Organic traffic, so it will miss niches that a site has yet to rank for (and this is probably why your customer has hired you to begin with!). The tool is more for finding additional low hanging fruit keywords.

Anyway, that’s my take on the application. I would love to hear from anyone else that has experience or is trying out the tool.


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