Search Engine Marketing
Search Engine Marketing can be categorized into two major areas, Search Engine Optimization (SEO) and Pay Per Click Marketing (PPC). Most businesses will benefit from a marketing plan that includes both SEO and PPC.
- Search Engine Optimization
Lets start with the basics – to ‘optimize’ your site for the search engines means to make changes to your website so the search engines will rank you higher for searches related to your business.
There are many many things you can do to your website to attain higher rankings however the problem is figuring out what changes to make. The search engines are considering hundreds of variables when they look at your site. They are also constantly changing the importance of these variables.
To further complicate the issues, many of the major engines consider ‘off page’ factors in ranking your website. Off page factors introduce another level of complexity in SEO. The biggest single off page factor is called Link Popularity. This refers to how many other websites and linking to your website. In SEO links are treated like votes, if other sites are linking to you, then your website must be a good website.
Shuffling through the complex world of SEO has been our business for the last 5 years. We have helped countless sites improve their rankings and realize more traffic from the search engines.
Click on >> Our Portfolio << for websites with top rankings in search engines like Google and Yahoo!
- Pay Per Click
Pay Per Click (PPC) refers to advertisements you can place on search engine pages. The fundamentals of PPC are very simple; You specify which searches you would like to advertise on and how much you are willing to pay for each visitor that clicks on your ad. Most phrases are running about $.25 per click, or visitor to your website.
While this sounds simple enough most businesses that are utilizing PPC aren’t doing it efficiently.
The first and possibly most important step in PPC is doing keyword research. You’ll need to use tools that can help you find all of the keyword phrases you should be placing ads on, as well, you’ll want to setup your account so you can track the effectiveness of the advertising.
This is where we can help, give me a call and lets discuss your websites’ goals and industry. – Dan 303.587.3277
**Summit now manages more than $700K in monthly ad spend!