Yahoo! currently testing Bing results

July 23, 2010 in Online Marketing, Paid Search (PPC), Search Engine Optimization (SEO) by dankennedy

As reported across the various SEO blogs, Yahoo! is currently Bing Organic and Paid results in their SERPS. It looks like about 25% of the queries done on Yahoo are being feed with Bing organic results. Yahoo! is also pulling some adcenter paid search ads at this time.

I tested a few popular client queries on both engines and was unable to get an exact match between them. Some of the screen shots out there show the identical results. So, the big question. What does it matter? Well if you are doing about the same from an organic standpoint, it will not effect you much. But now is a good time to insure you have a good standing with Bing.

Now would be a good time to install the new Bing Webmaster tools if you haven’t already. Be sure your site is being properly indexed by Bing and take a look at where you rank for your popular terms. It’s estimated that Bing will represent 30% of the total search market share when the ‘search alliance’ between Microsoft and Yahoo! is completed.

We’ve had very good look optimizing for Bing, so for us, this is a great development and can’t happen soon enough!


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